We open Chapter 6 with a chronicle of the Cola Wars (the market battle between Coke and Pepsi, primarily — by the way there is a nice update on Coke’s strategy getting a new jolt from CEO Neville Isdell in the May 15, 2006, issue of Fortune, pp. 77-78). However, we have also noticed that [...]
Entries from May 2006
The Beer Wars
May 1st, 2006 · No Comments
Tags: Dynamic Strategy
