StrategyProf

You may have recently received an email inviting you and your students to participate in a live webcast featuring Rusty Rueff, CEO of SNOCAP—a major new player in the rapidly evolving world of digital music (from the founder of Napster). We hope that you and/or your students were able to view the live broadcast, and that it provided you with a fascinating look inside the mind of a leader in one of the most dynamic industries of this generation—the music industry. If you were unable to watch the live interview, or would like access to it for future use in the classroom, we are pleased to announce that the recorded webcast is now available for viewing at your convenience.Click on the URL below to access the archived interview: SNOCAP

WHAT CAN YOU EXPECT? *A nationally broadcasted, 60-minute interview where students are immersed into the strategic thinking of an innovative and entrepreneurial leader in an industry they know and love—digital music. *Moderated by Ingrid Vanderveldt, host of CNBC’s “American Made,” SNOCAP CEO Rusty Rueff shares insights and answers real students’ questions about SNOCAP’s management strategies and their impact on the digital music marketplace.Inspire your students with a whole new way of looking at dynamic strategy! Please contact me should you have questions or need any additional information.